Emerging Trends in Co-Working Spaces
Rise of Suburban and Rural Co-Working
One co-working trend that is exploding across North America is suburban, small-town, and rural co-working spaces. With many remote workers migrating to more affordable towns post-COVID, medium-sized US-based cities have seen a sharp increase in the popularity of co-working spaces. In 2024, 45% of all co-working spaces in the United States were located in suburban neighborhoods.
This trend makes professional workspaces more accessible to those who have moved away from urban centers but still want a dedicated place to work outside their homes.
Focus on Wellness and Sustainability
In 2025, sustainability is more than an operational feature—it's a core value that defines the co-working industry's role in building a greener, more equitable future. Many operators are investing in eco-friendly construction, using sustainable materials, energy-efficient lighting, and renewable energy sources like solar panels.
Co-working spaces are increasingly incorporating wellness features, with some adopting biophilic design that integrates elements of nature into the built environment. Studies have shown that such designs can reduce stress, improve cognitive function, and boost creativity, with workers in offices with natural elements reporting 15% higher levels of well-being and 15% more creativity.
Technology Integration
The integration of Internet of Things (IoT) devices in co-working spaces is optimizing energy consumption, improving security, and creating more comfortable environments. Smart lighting systems adjust levels based on natural light and occupancy, while smart thermostats regulate temperature to save energy. Additionally, smart sensors monitor air quality and adjust ventilation, ensuring a healthy indoor environment.
In 2025, co-working spaces are leveraging AI to help incentivize people to use their spaces on traditionally quieter days like Mondays and Fridays, when many companies still opt for the Tuesday-Wednesday-Thursday pattern for in-office work.
Who Benefits from Co-Working Spaces?
Co-working and flexible space can be used by employees and businesses of all shapes and sizes, including:
Individuals – freelancers, researchers, independent contractors
Small businesses and startups looking for flexible growth options
Hybrid enterprise organizations that don't need dedicated desk space for every employee
Multinational companies expanding into new international markets
Many operators are having huge success with targeting corporate clients and securing space for 5-20 of their employees to meet in a central location. It's a win-win: corporations pay significantly less than they would for a large HQ, while co-working spaces benefit from a predictable paycheck every month.